Istra Riding: a digital experience inspired by Barba Tone Ranch's spirit

The client

Ranch Barba Tone, home to Istra Riding, is a picturesque destination for horse lovers and tourists who enjoy the scenic nature of Istria. The ranch offers unique riding experiences – from peaceful outings through stunning landscapes to dynamic team activities and birthday celebrations. Barba Tone creates unforgettable adventures for its visitors by introducing them to the natural charm of Istria, while also deepening their connection to the region and its equestrian tradition.

The project

When designing the Barba Tone Ranch website, our goal was to create a digital experience that reflects the unforgettable horseback riding adventures through nature that the ranch offers. The aim was to make visitors feel as though they are embarking on a journey they will remember forever. To achieve this, we incorporated interactive elements that allow users to connect with the site in a unique way. For example, the photos are designed to resemble memories of past adventures, evoking a sense of timelessness and capturing the essence of moments meant to be remembered. We also carefully selected the typography, design elements, and a color palette that reflects the spirit of the ranch – a blend of rustic warmth and adventure. The overall aesthetic is designed to convey the ranch’s authentic offerings while creating an engaging and memorable digital space that tells the story of the experiences awaiting visitors at Barba Tone Ranch.

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